News — Dementia Action Week


Dementia Friends Achievements at Cwmbran Centre

Cwmbran Centre is proud to support Dementia Action Week and the Alzheimer’s Society as a Dementia Friendly Centre.

As a Centre we pledge to continue promoting the Dementia Friends scheme and to share information on what it is like to live with dementia with our staff, retailers and customers to help provide a safer shopping environment.

We made this pledge as part of the ABUHB ‘talking heads’ film which will debut during this Dementia Action Week.

We have recently also participated in the ‘Get There Together Cymru’ campaign which has produced videos with the aim to help those living with dementia manage Covid-19 changes.

You can view these insightful video resources here:

Taking a look over the last couple of years, Cwmbran Centre became a recognised Dementia Friendly Shopping Centre in July 2017.

We have two dedicated Dementia Friend Champions; these are Sian and Gina. Since they trained as Dementia Champions, Cwmbran Centre has held many Dementia Friends Sessions, holding up to twice monthly sessions in 2019. These sessions have been enjoyed by our staff, retailers and members of the public. (These sessions were held up until 2020) We hope to begin delivering these sessions again once we can.

Sian and Gina have provided training to 94 tenants, 30 customers and 84 members of staff (this includes the Cwmbran Centre Management team and other shopping centre teams.)

Alongside the Dementia Friends Sessions, they have both actively promoted Cwmbran Centre as a dementia Friendly Centre.

They have been interviewed by Vitalize Radio in May 2019 about what they and the Centre do.

They have tailored the training session to make it into a fun and friendly children’s session which they delivered at our 2019 Summer Beach event.

The Centre regularly participates in Dementia Action Week by holding an awareness day and showcasing services and support available in the area for people living with Dementia

During these events we promote what we do as a Centre as well as engage with our retailers and the local community and organisations to promote the services available within Torfaen. These include:

  • Alzheimer’s Society
  • Age Connects Torfaen
  • Gwent Police promoting the Herbert protocol – a national scheme introduced by the police in partnership with other agencies which encourages carers to compile useful information which could be used in the event of a vulnerable person going missing.
  • ABHB promoting “Shimmer my Zimmer” – Health board project, the project aims to reduce falls as people with dementia can find it hard to recognise their grey-coloured frames.
  • Library Knit and Natter Group have created wonderful twiddlemuffs that were donated to the community.
  • Torfaen community transport

Retailers that have also previously engaged with Dementia Action week include:

Dementia Friendly Solicitor

  • Rubin Lewis O’Brien

Banks and Building Societies – Safeguarding your account

  • Principality Building Society
  • Co-op Bank
  • Monmouthshire Building Society
  • HSBC Bank
  • NatWest Bank

Phone Shops – Dementia Friendly Products

  • 3
  • Vodafone
  • O2

Cwmbran Library – ‘Pictures to Share’ illustrated books

The library has invested in a collection of high quality, large scale books which are designed for people with dementia. Each book comprises of a selection of beautiful, powerful and amusing images and words that provide a starting point to conversation and reminiscence. This collection provides an alternative to the complex and confusing modern media that surrounds us

Reading Well Mood-boosting Books is a national promotion of uplifting titles, including novels, poetry and non-fiction. The books are all recommended by readers and reading groups

Book Prescription Wales is a scheme that aims to help people with mild to moderate emotional problems to make use of high-quality self-help books that have been specially selected by psychologists and counsellors working in Wales. This highly successful scheme involves a GP or other health professional prescribing a therapy book which is available to borrow from any branch library across Wales on favourable lending terms. Items can be borrowed without a prescription, but normal borrowing terms will apply

Reading Well for Dementia Book Collection – Using the same model as Book Prescription Wales, this collection is also available to borrow from all Welsh public libraries.  The collection supports the Dementia Action Plan for Wales. Titles include information and advice for people affected by dementia, as well as fiction, memoir and photographic books used in reminiscence therapy. These and supporting materials will be available in both English and Welsh languages

Memory Bags for loan – These bags are designed for one to one use with a person affected by dementia. The items contained in the bags can be used to stimulate conversation and reminiscence. Items include films, music, photographs, old adverts, poems and aromas. These have been researched and compiled by Torfaen Libraries, they are free to borrow and loaned for 3 weeks.

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